In the anime, the attack first appeared in episode 154 where it was used against the Amazoness Quartet.
When she performed the attack, Sailor Venus held out her hand and the symbol of Venus appeared then disappeared in a flood of golden sparkles. Sailor Venus then winked and kissed her hand, making a golden heart appear above her palm. She flung out her hand and the heart multiplied into many which spun in a circle around her for a moment before coalescing into one heart again, which flew through the air and struck the target.
To perform the attack, Sailor Venus held her Love Whip in front of her as she called out the name. The whip would then emit a blast of energy at her target.
The attack first appeared in the musical Sailor Moon SuperS - Yume Senshi - Ai - Eien ni..., where it was used against Lemures.
Venus Love and Beauty Shock appeared in several video games, including Sailor Moon SuperS: Fuwa Fuwa Panic, Sailor Moon Sailor Stars: Fuwa Fuwa Panic 2 and Sailor Moon SuperS: Zenin Sanka!! Shuyaku Soudatsusen.