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Rei works at her family's shrine. She is often seen staring into the flames of a fire and can predict the future. She is somewhat a loner, Rei has a difficult time placing her trust in others, and she often depends on herself. She hates karaoke, but is eventually forced into pretending to be an idol; singing in front of a crowd at a hospital. She shares a close bond with Minako Aino. Rei does not get along with her father Takashi Hino as he was in parliament while her mother was dying when Rei was younger.
She has shoulder length black hair and dark brown eyes. Her school uniform is similar to anime and manga, the only difference is the skirt is longer.
Rei didn't want to be friends with the other girls at the beginning of the series in doing actives for example karaoke because she didn't like singing and she didn't want to have anything to do with her past life which she often argued with Minako about. She eventually warmed up to the other girls and had a strong bond with MInako similar to the one she had with Usagi in the anime.
- In Pretty Guardian Sailor Moon, Rei had two character songs: Cherry Blossoms Blowing Like Snow and Stars Fade at Dawn. She also shared a song with the Inner Senshi titled Friend.
- In the live-action series Rei's personality is more similar to the manga than the anime.
- Out of all the Inner Senshi, Rei's appearance in the live-action series is closest to the manga and anime.
- Keiko was without the need for extensions to portray Rei in live-action.